./o-mnie ./produkty ./wiedza ./webinary ./kontakt

Katarzyna Górecka

Katarzyna Górecka
MYBZZ
SEOAPP.AI
LUKRENA
Founderka · CEO MYBZZ · Tech-wizjonerka

Najpierw myślenie

Before the first line of code there is an idea. A vision of a product that makes sense - and a model that adds up.

Potem kod

I have been building companies since 2010. I write code and design the architecture - and products at this scale are delivered by the team. Between business and code I need no translator.

Trzy produkty,
jeden portfel

Każdy zbudowany od zera - architektura, go-to-market i monetyzacja.

Szkolę z AI

Uczę firm wyłącznie narzędzi, które sama mam uruchomione w produkcji.

Nie co wiesz,
a kogo znasz

Przewiń dalej - opowiem, co dokładnie zbudowałam.

scroll
MYBZZ ◆SEOAPP.AI ◆LUKRENA.COM ◆#SZEFOWE ◆W biznesie od 2010 ◆ MYBZZ ◆SEOAPP.AI ◆LUKRENA.COM ◆#SZEFOWE ◆W biznesie od 2010 ◆ MYBZZ ◆SEOAPP.AI ◆LUKRENA.COM ◆#SZEFOWE ◆W biznesie od 2010 ◆

Nie da się zautomatyzować zaufania. Wszystko inne da się policzyć.

- what sixteen years taught me
$ whoami

Visionary.
Engineer.

I founded my first company in 2010 - and I have not stopped building since. In 2013 I co-founded Kompensja.pl, which I grew and successfully exited, to focus on what drives me most: products that scale globally.

Today my main project is MYBZZ - a B2B networking platform I build as CEO and co-founder, aiming for global leadership. In parallel I develop SEOAPP.AI and LUKRENA.COM - tools for the same customer. On the technical side of all projects I work together with our CTO, Piotr Ostaniewicz.

I am not a slide-deck CEO. I write code, design AI pipelines, calculate token costs, handle compliance and talk to investors. Products at this scale are delivered by the team - but I understand every layer we build, so between business and code I need no translator. A full stack of skills: from code to capital.

I pass on what I build: I train companies and teams in AI, speak at conferences and run a YouTube channel. I only teach tools I run in production myself.

Szkolenia AIPython / FastAPINext.jsPostgreSQL / pgvectorArchitektura LLMSEO · GEO · AEOGrowthFundraisingCompliance
Katarzyna Górecka na scenie
$ ls ./products

What I build

Three products, one customer: the entrepreneur. MYBZZ connects them with people, SEOAPP.AI makes them visible, LUKRENA sells for them. I build the tools I needed myself.

01
CEO & Co-founder
Logo MYBZZ

MYBZZ

A B2B networking platform for entrepreneurs, founders and investors - built to be #1 globally, not locally. Founder-investor matchmaking, network effects, community, events and the MYBZZ Academy.

B2B NetworkingMatchmakingiOS / AndroidCommunity
→
02
Founder & Architect
Logo SEOAPP.AI

SEOAPP.AI

„Google isn't enough. Be AI's pick.” - an automated SEO content pipeline that guards brand visibility in Google and in AI answers (ChatGPT, Claude, Gemini, Perplexity). Up to 30 optimised articles a month, publishing to WordPress and Shopify, 50+ languages. Architecture: FastAPI + Temporal.io + pgvector, smart cost-based LLM routing.

AI Content PipelineGEO / AEOFastAPITemporal.iopgvector
→
03
Founder
Logo Lukrena

LUKRENA.COM

„Webinars that sell on their own” - a webinar platform built for sales: per-minute engagement tracking for every viewer, segmented e-mail sequences, auto-webinars and AI-generated follow-ups. From sign-up, through the webinar, to follow-up.

WebinarySales FunnelMarketing AutomationAI e-mail
→
Katarzyna Górecka na scenie
Wystąpienie o MYBZZ
$ cat ./mybzz
MYBZZ - Meet Business People

Business networking cannot be left to chance. That is why, together with Małgorzata Dąbrowska, with whom I run MYBZZ, I built a platform where entrepreneurs, founders and investors find each other as naturally as in the best social apps. Dlatego razem z Małgorzatą Dąbrowską zbudowałam MYBZZ - platformę, na której przedsiębiorcy, founderzy i inwestorzy znajdują się nawzajem tak naturalnie, jak w najlepszych aplikacjach społecznościowych.

Since the app launched in 2022, MYBZZ has been growing and expanding into international markets. I know cold start, network effects and founder-investor matchmaking inside out - because I lived through all of them on my own product.

Get it onApp Store Pobierz wGoogle Play
Discover MYBZZ →
Pełna sala podczas wystąpienia

I have spoken at

$ cat ./szefowe

#SZEFOWE

22 women. 22 stories. One kind of courage. As publisher and co-author of #SZEFOWE I gave the floor to women entrepreneurs who built their companies their own way - with failures, plot twists and the kind of success nobody posts on LinkedIn.

A guide to the world of business challenges: inspiring stories, practical advice and honest experience from women who dared to take what was theirs.

See the book →
Premiera książki #SZEFOWE
$ run ./knowledge

I teach what
I build myself

I train people in AI - companies, teams and entrepreneurs who want to stop reading about artificial intelligence and start using it in daily work. I show tools, workflows and real deployments, because I only teach what I run in production myself.

No slide-deck theory and no promises that „AI will do everything for you”. Concretely: what, with what and why - from prompts, through automation, to full pipelines.

AI training

Workshops for companies and teams: AI tools in practice, automating repetitive work, building your own workflows. Run by someone who writes these systems, not just talks about them.

Ask about dates →

Speaking

Conferences and business events: building AI products from scratch, networking and network effects, women's entrepreneurship. Technical, and free of corporate jargon.

Let's talk →

YouTube

I regularly share what I learn building my own products - AI, SaaS, sales and the reality of running several companies in parallel.

Subscribe →
$ ./webinar --live

Najbliższy
webinar

09.09.2026 środa · 20:00-21:00 · na żywo · bezpłatnie

5 zmian na stronie, po których AI zacznie polecać Twoją firmę

Twoi klienci coraz częściej nie pytają Google, tylko ChatGPT, Perplexity i Google AI. Jeśli AI poleca konkurencję, a Ciebie pomija - ten webinar jest dla Ciebie. Pokażę, jak działa mechanika rekomendacji AI i co konkretnie zmienić na stronie, żeby znaleźć się w odpowiedziach.

  • Mechanika: jak algorytmy AI wybierają, kogo polecić
  • 5 konkretnych zmian na stronie - do wdrożenia od razu, bez technicznego żargonu
  • Demo: automatyczny monitoring widoczności Twojej marki w AI
  • Sesja Q&A - możesz zapytać o własną stronę

Udział bezpłatny. Zapisani otrzymują nagranie.

Zapisz się na webinar →